Volvo
Invisible Cars

No Volvos were harmed making these ads.

Volvo has always innovated for people. Problem was, by 2014, people stopped noticing. So, we flipped the script, by not showing cars at all. Instead, we highlighted the near-misses, not the crashes. The moments where Volvo’s tech quietly steps in, and nothing dramatic happens. Exactly the kind of innovation you don’t realize you need until it saves your ass.