Built for Business
2023

American Express

American Express is built to back every business success story.

Every business is an epic story. Full of unforeseen twists and turns, unforgettable challenges and triumphs, moments of heightened drama and surreal comedy. Like any hero, business owners need help along the way. With the powerful backing of American Express, they can confidently turn the page to their next great chapter.

 

Group Creative Director

2023

 

A successful small business CPA is tasked to reconcile a lifetime of accounts from a very valued and very immortal client.

A small gelato business owner frets about inflated dairy prices, while worries plaguing her mind lurk in the shadows of her kitchen.

Small business underdogs must navigate the cutthroat world of pickleball in a race to sign the next big name. Stakes run high and pickleballs will fly.

R/GA NY
Executive Creative Director: Shannon Washington
Group Creative Director: Ryan O’Keefe
Creative Director: Spencer Cook
Creative Director: Juliana Gutowski
Associate Creative Director: Natalie Rojas
Senior Art Director: Rémy Law
Senior Art Director: Emma Kasarsky
Senior Copywriter: Mac Schwerin
Executive Producer: John Riddle

PRETTYBIRD
Director: Kitao Sakurai
Director of Photography: MJ Smith
Editorial: Mackcut
Editor: Ian Mackenzie
VFX: Parliament
Color: Company3
Music: Butter
Mix: Lime Studios
Photographer: Michelle Watt

Previous
Previous

TURBOTAX – MAKE YOUR MOVES COUNT

Next
Next

AMEX – BUILT FOR BUSINESS 2022