Make your Moves Count
TurboTax
Make your moves, TurboTax makes them count.
Your taxes are the receipt of a life well lived. Make Your Moves Count celebrates all the bold choices people make, the unique tax situations they find themselves in as a result, and TurboTax Experts who make it all add up tax-wise.
My team pitched and won the AOR, then launched TurboTax’s first-ever multi-year platform, and truly integrated brand campaign.
Group Creative Director
2024
R/GA NY
Global Chief Creative Officer: Tiffany Rolfe
Chief Creative Director: Shannon Washington
Group Creative Director: Ryan O’Keefe
Creative Director: Spencer Cook
Creative Director: Katie Yoder
Creative Director: Katie Edmondson
Associate Creative Director: Natalie Rojas
Associate Creative Director: Rémy Law
Senior Art Director: Emma Kasarsky
Senior Copywriter: Mac Schwerin
Executive Strategy Director: Yael Cesarkas
Group Strategy Director: Kaitlyn Frysztak
Executive Producer: Purvi Sheth
SUPERPRIME
Director: Rodrigo Valdes
Director of Photography: Joost van Gelder
Editorial: Final Cut
Editors: Sophie Solomon & Crispin Struthers
VFX: Framestore
Music Supervisor: Jessica Dierauer
Mix: Heard City