Introducing The
Lincoln Motor Company
Lincoln
Luxury Reimagined.
As one of the first hires at Hudson Rouge, the luxury boutique agency created to exclusively service Lincoln, I joined a motley crew of world-class creatives, brilliant strategists and luxury brand experts to re-introduce The Lincoln Motor Company.
Senior Copywriter
2013
Year One Reel
Luxury Uncovered
There are a standard set of questions that everyone has in mind when buying a luxury car.
Sometimes the answers are anything but standard.
“Standards”
“Surprises”
Music Uncovered
A meta spot that took viewers behind-the-scenes of the Luxury Uncovered campaign for a world premiere tease of the 2015 MKC and the digital experience: Music Uncovered with Aloe Blacc.
Hudson Rouge
Chief Creative Officer: Jon Pearce
Creative Director: Jason Koxvold
Senior Copywriter: Ryan O’Keefe
Senior Art Director: Brian Hall
Executive Producer: Sherri Levy
Producer: Jess McMahon
Furlined
Director: Saam Farahmand
Director of Photography: Bryan Newman
Editorial: Final Cut
Editor: JD Smyth
VFX: The Mill
Original Music: Black Iris
Mix: Heard City
Mixer: Phil Loeb
2013 MKZ Hybrid Launch
Launching a luxury hybrid that has no right to look this good.
“Beauty in Efficiency”
2013 MKZ Hybrid Launch Print
Continuing a legacy of looking good, now with 45 mpg.
2013 MKZ Vanity Fair, June 2013
2013 MKZ J.D. Power Award Print
Hudson Rouge
Chief Creative Officer: Jon Pearce
Creative Director: Alec Vianu
Senior Copywriter: Ryan O’Keefe
Senior Art Director: Brian Hall
Producer: Mike Stark
Digital
The reimagining continued online where we told deeper stories of the storied brand and its cars.
Agency:
Chief Creative Officer:
Creative Director (photography):
Senior Copywriter:
Designer:
Hudson Rouge
Jon Pearce
Alec Vianu
Ryan O’Keefe
Adam Morris
Hudson Rouge
Chief Creative Officer: Jon Pearce
Creative Director: Alec Vianu
Senior Copywriter: Ryan O’Keefe
Designer: Adam Morris