Never Stop
Daring

Cadillac

Every legacy comes with a burden.

Cadillac once dared to be the standard of the world. A purpose it no longer lived up to. Or so people thought.

To challenge the non-believers and silence their doubt, we assembled Cadillac’s most daring ideas yet. Cadillacs that drive themselves. Cadillacs that cruise at 200mph. Cadillacs that win 24 hour races. Even Cadillacs you can subscribe to. All to prove to the world that Cadillac never stopped taking big bets — and never stopped daring.

The global film premiered during the 90th Academy Awards.

Creative Director

2018