THE TURBOTAX SUPER BOWL FILE
TurboTax
Getting America to talk about taxes on a night when all they talk about is football.
Most Americans don’t even start thinking about their taxes until April. So two months before taxes were due, we turned a super-sized cultural moment into a super-sized tax movement.
During Super Bowl LVIII, TurboTax challenged over 123.7 million football fans to make their biggest move of the night: join The TurboTax Super Bowl File for a chance to win $1,000,000.
Group Creative Director
2024
The TurboTax Super Bowl File – PRE-Game :30
The TurboTax Super Bowl File – IN-Game :45
BEHIND-THE-SCENES
R/GA NY
Global Chief Creative Officer: Tiffany Rolfe
Chief Creative Director: Shannon Washington
Group Creative Director: Ryan O’Keefe
Creative Director: Spencer Cook
Creative Director: Katie Yoder
Creative Director: Katie Edmondson
Group Executive Design Director: Han Lin
Group Strategy Director: Kaitlyn Frysztak
Executive Director Connections: Dan Morosi
VP, Head of Content Production, US: Jesse Brihn
Executive Producer: Lauren Powzyk
HUNGRY MAN
Director: Taika Waititi
Director of Photography: Mike Berlucchi
Editorial: Cabin
Editors: Taylor Walsh
VFX: Framestore
Music / Mix: One Thousand Birds