UberEats
Local Thanks
Wayne & Garth reunite to sell out in support of local restaurants.
In partnership with Special Group Australia, we brought back local access legends, Wayne and Garth, to help local restaurants when they needed it most.
While the big shiny Super Bowl spot did the talking, our R/GA team handled the follow-through: a 2.5-hour credit roll on YouTube that gave literal credit, name by name, to 100,000+ restaurants on the Uber Eats app. It had everything: Alice Cooper jamming, Cardi B painting nails, and a scroll so long fans in the comments dubbed it Wayne’s World 3. Excellent.
Results:
$20M Restaurant Relief Fund
$164M Earned Media
4.5M orders to local restaurants
+71.5% new customers on Super Bowl Sunday
Produced at R/GA with Special Group Aus
Directed by Guy Shelmerdine
Credits






Order on! Order off!
During Super Bowl, When national brand spots aired, we dropped UberEats codes encouraging people to order local eats instead.