Cadillac once dared to be The Standard of the World. It never stopped.

To challenge the non-believers, and silence the doubters, we assembled Cadillac’s boldest ideas yet: Cadillacs that drive themselves. Cadillacs with 200mph top speeds. Cadillacs winning 24-hour endurance championships. Even Cadillacs you could subscribe to.

All to prove the brand never stopped taking big swings.

The global film was directed by Janusz Kamiński, and shot on location in NYC, Austin, and Detroit. It premiered during the 90th Academy Awards.