Cadillac

Across 2017 and 2018, I creative directed Cadillac across Publicis and sister agency Rokkan.

During that stretch, my team and I rebuilt Cadillac.com from the ground up, launched the first-ever luxury automotive subscription service, created the world’s first VR showroom, developed a brand for Cadillac Racing, and made an Oscars film about daring to never stop reaching for more.