Lincoln

Back in 2012, I got a call from Jon Pearce, fresh off a run at Team One. I hadn’t made much but he liked that I was a car guy, understood digital, and could write.

He asked me to join what he described as “a motley crew of world-class creatives, brilliant strategists, and luxury brand experts building a new boutique agency.”

The catch? The agency wasn’t an agency yet, it didn’t even have a name, and we’d be squatting on the accounting floor inside the JWT office.

And then he said the thing that completely changed my trajectory: “We were going to rescue a storied American luxury car brand from the brink of death. And get famous doing it.”

I couldn’t say yes fast enough.