Crown Royal had a royal problem: craft whiskey was taking the crown.

To win it back, we searched the brand’s history and uncovered its founding myth. Crown Royal was originally handcrafted as a gift for King George VI by a small Canadian distillery with big ambitions. A royal gesture built on craft from day one.

* I created the line, concept, and script with my then partner, Brian Hall. The project was put on indefinite hold, and we both left Grey assuming it would never see the light of day. It did.