Unseen Innovation

DuPont

DuPont innovation is all around us, right now.

DuPont innovation is quietly shaping the world around us. From Tyvek protecting our homes from moisture, to Kevlar protecting service members from harm, to the PPE that helped keep us safe during COVID. Their impact is everywhere, but their stories are not.

So we partnered with The New York Times, andfilmmaker Jake Sherry, to change that.

Our first Unseen Innovations film took us to India, where we uncovered a DuPont water filtration design helping remove toxic chemicals from textile manufacturing. More films were in motion, until the pandemic brought everything to a halt.

Creative Direction, Creative, Integrated Campaign

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