2013 MKZ Launch

Lincoln

A luxury hybrid that has no right to look this good.

A hybrid. Not a compromise.

The all-new 2013 Lincoln MKZ Hybrid was like no other hybrid before it. It didn’t carry a price premium over its gas-powered sibling, nor did it sacrifice style for miles.

Creative Direction, Creative, Integrated Campaign

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Introducing the Lincoln Motor Company

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Luxury Uncovered