American Express backs small businesses every step of the way.

Whether it’s turning a thing into the next big thing. Making sure a dead end isn’t actually the end of the road. Beefing up when business is booming. Or gearing up after finally getting greenlit. So small business owners can grow beyond their wildest dreams. We took the dream part seriously. Very seriously.

The campaign spanned TV, digital, and print in collaboration with director Gary Freedman alongside photographer Michelle Watt.