Built for Business, 2023

American Express

Backing every small business success story.

Every business is an epic story. Full of unforeseen twists and turns, unforgettable challenges and triumphs, moments of heightened drama and surreal comedy.

Like any hero, business owners need help along the way. With the powerful backing of American Express, they can confidently turn the page to their next great chapter.

Year two of the campaign was directed by Kitao Sakurai, co-creator of The Eric Andre Show.

Creative Direction, Creative, Integrated Campaign

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Built for Business, 2022