Now Machine

DuPont

A first of its kind immersive experience.

We launched the Invent a Better Now integrated campaign at TED2019 in Vancouver, with talks from DuPont’s brightest thought leaders.

But sometimes, seeing is believing.

So we created the Now Machine. A first-of-its-kind immersive experience that dropped audiences into the hidden moments where DuPont innovation is already at work. A journey from the depth of the ocean to the edge of space, revealing the many ways DuPont makes modern life possible, right now.

Creative Direction, Creative, Experiential

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A Better Now

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The Nowists