We needed to connect with thought leaders in a way that would outlast another email in their inbox.

So at TED2019 in Vancouver, we launched our Invent a Better Now campaign with talks from DuPont's brightest material scientists. And then invited people to step inside the idea.

The Now Machine was a first-of-its-kind immersive experience that took audiences on a journey from the depths of the ocean to the edge of space, revealing the hidden moments where DuPont innovation is already shaping the world around us. Because sometimes seeing really is believing.