Make Your Moves Count
You make moves, TurboTax Experts make them count.
Today’s taxpayer is hustling to make every move count toward their refund. So we told stories rooted in that reality — elevated with a touch of magical realism. Director Rodrigo Valdes helped bring to life stories inspired by the friends and families of our own team.
Make Your Moves Count celebrates all the bold choices taxpayers make, the unique tax situations they find themselves in as a result, and TurboTax Experts who make it all add up tax-wise.
Creative Direction, Creative, Integrated Campaign