The Hard Way

Intuit TurboTax

Now taxes is so much sweeter.

Still schlepping tax stuff to a tax guy for a so-so refund?

You’re doing taxes the hard way.

Enter Insecure creator (and President Barbie) Issa Rae on a nightmarish, backwards, and metaphoric trek to the mecca of tax services just to find there’s a less bitter, much sweeter way to do taxes.

Creative Direction, Creative, Integrated Campaign

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Now This is Taxes, 2026

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