For the 2025 tax season, we drew a line in the sand: it was time to leave the age-old tax grind where it belongs. In the year 1099.

It’s 2025. The future of filing is now. With a TurboTax Expert, taxes become sleek, effortless, and right in your pocket.

Now This Is Taxes was the platform TurboTax had been craving for years — they just didn’t know it until they saw it. What began as an off-brief pitch evolved into the brand’s first-ever multi-year campaign, spanning the U.S. and later expanding into our newly won TurboTax Canada and Intuit Credit Karma accounts as well.

We wanted a look as high-end and polished as the product itself, so hot off the latest iPhone launch, we snagged award-winning directors Vania Heymann and Gal Muggia to lend a hand (and a very obedient robot).